The Vancouver Aquarium’s website redesign focused on creating a more intuitive and engaging way for visitors to discover experiences, plan visits, and connect with the organization’s mission.

The project went beyond a visual refresh. It required rethinking the structure and organization of more than 1,000 pages of content while creating a flexible digital foundation built to scale over time.

Through a new information architecture, streamlined user journeys, and a cohesive design system, the experience brought greater clarity and consistency across the platform. The new framework helped transform a complex content ecosystem into a more accessible and engaging experience for visitors.

The result was a digital platform that balanced storytelling, commerce, and usability while creating a sustainable foundation for future growth.