To celebrate a Marvel-themed Happy Meal launch, McDonald’s wanted to create a memorable way for children and families to discover the latest superhero toy collection.

We transformed the traditional toy display into an interactive experience inspired by the world of S.H.I.E.L.D. creating a futuristic interface where users could explore the lineup through a custom holographic display and transparent touchscreen technology.

The experience combined physical storytelling with digital interaction, turning a simple product display into an immersive moment of discovery. By blending emerging technology with playful interaction, the activation created a more engaging connection between customers and the Marvel characters they loved.