• Reaction Lab

  • Reaction Lab

  • Reaction Lab

Experimental

Client

RGC

To raise awareness about the risks of gambling, the Responsible Gambling Council, in partnership with Zulu Alpha Kilo, created an immersive experience where users could test their reflexes. The "Check Your (Re)Flex" video game transformed gaming skills into a lesson on gambling education, as players competed against classmates. Final scores were based on biometric readings, demonstrating how gameplay can impair rational decision-making in gambling.

work

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