For the launch of the All-New Mazda 3, Mazda crafted an immersive experience that invited customers to explore the beauty, artistry, and meticulous craftsmanship behind the Japanese tradition of building a Mazda. We selected four symbolic elements and objects that represented this journey, guiding customers through the intricate process from concept to design. This unique experience was unveiled at the annual Canadian Auto Show, offering attendees a deeper appreciation for the art of car-making.