For more than four years, I had the opportunity to partner with Apple Marcom teams, creating digital experiences that helped customers discover, understand, and purchase Apple products around the world.

Working across Apple.com and the Apple Store experience, I contributed to some of the moments that connect customers with Apple’s latest innovations — from product launches to guided buying journeys.

My work focused on simplifying complex product stories into intuitive, engaging experiences that balance visual storytelling, interaction design, and customer needs. Collaborating closely with designers, developers, strategists, and Apple teams, I helped shape experiences across web and mobile platforms with a focus on clarity, consistency, and attention to detail.

Projects:
iPad Buying Experience
Apple Watch Buying Experience
Mac Buying Experience
/Store
Apple Watch Launch
iPhone 15 & 15 Pro Launch